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Deep Tech: How Analysts Accelerate Emerging Technologies
The struggle to deploy IoT technologies is as complex as ever, but industry analysts are paying increasing attention to how IoT is set to transform the telecoms, computing, immersive and manufacturing markets, and municipal / social enterprise. For many, IoT innovations are still in the early stages of development, and their market impact is promised rather than realized. Yet several analyst firms now have awards for IoT innovations, and investors use such designations from Gartner, IDC, 451, EMA and others to guide investments and expectations. Analysts play an instrumental role within the deep tech industry, helping IoT technologies and developers find commercial applications and buyers, and identifying domains where they can create market impact.

In this webinar, Chloe Pope, a leader of the deep tech PR practice at CCgroup, will explain how analyst impact can accelerate the emergence of deep technologies. Our heads of analyst relations, Duncan and Chris, will announce the 2021 IoT Analyst Firm Awards, which are sponsored by CCgroup.

Dec 1, 2021 04:00 PM in London

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Duncan McKean
Head of Deep Tech @CCgroup
He is a technology B2B PR specialist with a natural passion for deep / emerging tech and innovation. He has more than 20 years’ experience across telecoms, semiconductors, enterprise tech, and more. His work includes media and analyst relations, messaging & positioning, strategic campaign management including sales enablement, and corporate communications.
Chloe Pope
Deputy Head of Deep Tech @CCgroup
A B2B tech PR professional with an interest in emerging and future tech that can change how we live, work or play. She has been working in B2B tech PR since 2011 with companies both large and small, developing and delivering successful PR campaigns to drive brand awareness, generate sales leads and meet each business’ key objectives.
Duncan Chapple
Head of Analyst Relations @CCgroup
He is the preeminent consultant on the optimization of international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations practice, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.