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How do great analysts spot relevant firms?


Sep 22, 2020 03:51 PM

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Robin Schaffer
Research Analyst @Analyst Observatory
Robin has been involved in helping customers understand and leverage industry analysts for 13 years. She has worked at multiple international companies, bringing her strong background in B2B marketing to solve tangible business problems through strategic relationships with influential analysts. As a qualitative research for the Analyst Advocacy Survey, she speaks with analysts about how they work successfully to understand fast-changing technology markets.
Duncan Chapple
Head of Analyst Relations @CCgroup
Over the last 20 years, hundreds of technology and solution providers have worked with Duncan Chapple to develop insight and advocacy from industry analysts. After working as an analyst and consultant at Ovum, Europe’s largest analyst firm, he held senior analyst relations roles in Omnicom, Deloitte, Octopus Group and Kea Company. He has co-authored two books on analyst relations.
Richard Stiennon
Chief Research Analyst @IT-Harvest
Richard Stiennon is an industry analyst who not only covers the IT security space but has spent a lot of time investigating the technology research business. His 27 years of tech experience, first as the founder of RustNet, an ISP in Michigan, as an ethical hacker for PricewaterhouseCoopers, then as an analyst, and as an executive at several technology firms, has given him a broad perspective in how the world of tech works.