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Use Measurement to Drive Analyst Relations Objectives
Measurement is not only the deepest challenge in analyst relations but it's also the biggest danger. 20th century public relations measures, based on activity, remain dominant in the evaluation of analyst relations programmes. CCgroup is helping to shift the focus by tracking analysts' perceptions and the value of their insight. However, many organizations struggle to quantify the value of analyst relations, which restricts the resources available not only for measuring analyst relations but also for reaching out to analysts and supporting their research efforts. Learn about the common approaches to AR measurement and foreground those measurements which are most effective in driving analyst relations to drive your business forward.

Jun 3, 2021 04:00 PM in London

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Duncan Chapple
Head of Analyst Relations @CCgroup
He is the preeminent consultant on the optimization of international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations practice, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.